Tick Tock Unlock – Samrien Hussain


Samrien Hussain – Tick Tock Unlock

Former Sports Co-ordinator Samrien Hussain has taken a giant leap of faith by setting up Yorkshires first ever real life escape game ‘Tick Tock Unlock’, with the help of Airedale Enterprise Services and Bradford Kickstart.

Keighley resident Samrien, had to overcome many hurdles, including a period of unemployment, before deciding to combine her love of problem solving and creativity to setup this unique business, ‘It’s not a concept that many people were aware of and we wanted to bring this to Yorkshire. It’s not been an easy journey and we had many challenges and puzzles of our own to overcome. We also had to do a lot of testing to get things right, which gave us lots to think about’


Samrien was referred to Airedale Enterprise Services for support, which hosts Rav Panesar, Bradford Kickstart Coach for Keighley, ‘Rav at Airedale Enterprise Services has been fantastic. He helped me to put together a business plan, referred me to relevant support and also gave me the confidence needed to make it happen’

‘I’ve never done a Business Plan before and looking online I got even more confused.  It was great having Rav to help me every step of the way and it’s great that I can still contact him for help, support and advice’

Tick Tock Unlock, based within a 10 minute walk from Leeds Train Station, is a simple and exciting real life escape game designed for small groups of 3-5 people. You only have one goal, which is to escape from the room in 60 minutes by solving a series of puzzles, unravelling clues, finding hidden objects and working together as a team.

Future Plans

The business has had rave reviews since being setup in June this year and is now ‘Number One’ on TripAdviser of Attractions in Leeds, ‘Since trading, we have had lots of bookings from businesses, families, friends and tourists. The feedback has been amazing and we could never have imagined being the best place to go for entertainment in Yorkshire!’

‘We found a gap in the market and through the support of Airedale Enterprise Services and Bradford Kickstart managed to gain the confidence to make it happen. Ultimately we want a successful business that increases our reputation of purveyors of fun and entertainment so watch this space!’

Tick Tock Unlock
Samrien Hussain
beattheclock@ticktockunlock.co.uk  W www.ticktockunlock.co.uk  T  07572 630822

Posted on October 16, 2014, in Case Studies, News. Bookmark the permalink. 1 Comment.