Michelle Hilton : Petals from the Lane


Michelle Hilton : Petals from the Lane

Michelle Hilton : Petals from the Lane

When Michelle Hilton got married in 2011 she realised that there was a gap in market for a one stop wedding shop in Bradford.  Her idea was to open a shop that sold a wide variety of wedding and bridesmaids dresses, tiaras and other accessories and to include other hard to find items like chair covers with colour themed sashes and ring cushions.  Michelle had been at home with her 5 children after a nasty car accident and felt she wanted to get back into work, but that self employment was the best route for her circumstances. Finding the right premises in the right location proved to be an issue but a chance conversation in a florist’s changed Michelle’s plans overnight. 

Support Journey

Michelle had researched the market and with Celia Hickson, Enterprise Coach for Holme Wood and Bierley, had visited some premises with a view to opening the wedding shop somewhere near Wibsey. In general the shops were in need of huge investment and were overpriced. After Michelle’s chance encounter with Tracy, owner of Petals from the Lane, on Sticker Lane, the business plan changed from opening a new shop to buying an existing business and gradually changing the sales offer.  After some hard negotiating, Michelle and Celia worked together on a good business case for investment in Michelle, the existing florists’ shop and her ideas for expansion. This was submitted the Business Enterprise Fund in early September and 6 weeks later Michelle became the proud owner of her florist shop.

Where They Are Now

Michelle had been planning her wedding one stop shop for a while before she met Celia and had lots of great ideas about what she wanted. Her journey was dramatically changed when she spoke of her ambitions when she was buying some flowers. Tracy was looking to sell and after seeing the building and understanding the local area, Michelle really wanted Petals from the Lane to be the place she grew her business.

Michelle says “Kickstart have been great all the way through. I came to Celia with an idea and was supported and given some excellent guidance from the Holme Wood and Bierley panel. When I had decided to buy ‘Petals from the Lane’ the support from Celia was excellent and Simon Jackson from BEF has been really good too. I am so glad I made that phone call and went for it!”

Petals from the Lane
Michelle Hilton
T  01274 665334


Posted on December 12, 2012, in Case Studies, News. Bookmark the permalink. Leave a comment.

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