Julie Abberton : Harmonising Muscular Bodyworks

Julie Abberton (left)

Julie is an experienced osteopath who recently returned to the UK after studying in the USA. She originally lived in Goose Eye near Keighley, but had researched Bradford very well and wanted to start her new business on Tong Street in Holme Wood. Julie found her ideal property and after a shaky start involving water coming through the ceiling, she has created a tranquil and calm therapy room and waiting area. Julie contacted Bradford Kickstart because she wanted to get a better understanding of the different areas of Bradford and support in building a customer base. The business, Harmonising Muscular Bodyworks, provides massage therapies, including cranial sacral therapy and sports massage. The business launched with a visit from the Lord Mayor, Naveeda Islam, who cut the ribbon and had a short therapy and Julie raised money for Marie Curie Cancer Research as part of her launch party.

Julie was introduced to Bradford Kickstart through internet research and she was put in contact with her local coach, Celia Hickson. Julie had already run an osteopathy clinic in Scotland and so was able to put a good business plan together quickly. Armed with her plan Julie approached her friends and family for the initial investment she needed to take on the therapy rooms and make them a suitable space for her work. The strength of her plan and the quality of the research Celia and Julie did, convinced the investors of the proposal and Julie was able to start her business relatively smoothly. Celia helped Julie put marketing material together and supported her in planning the highly successful launch party. Her support meant that Julie was able to sound her ideas out and was able to move quickly to open her enterprise.

The vision that Julie had was realised through her hard work and commitment to the idea. Her reasons for starting her business in Tong were questioned, but Julie had conducted extensive research and was able to demonstrate to investors and others that her customer base would be wide, and within 4 weeks of opening Julie had clients from Shipley, Cleckheaton and Leeds, proving her decision was sound.

Julie said “Celia and Bradford Kickstart have made Harmonizing Muscular Bodyworks move from an idea to an operational and profitable business very smoothly. I was challenged when I needed to be and found that having a coach meant I was supported all the way. I am so grateful and feel blessed to be starting up in Bradford and having all the benefits of Kickstart.”

Julie Abberton
Harmonising Muscular Bodyworks
T  07773 485644
jabberton@yahoo.com

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Posted on June 25, 2012, in Case Studies, News. Bookmark the permalink. Leave a comment.

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