GLB Law : Employment Law Specialists
GLB Law is owned by Gaynor Louise Beckett and specialises in employment law offering a range of services to both employers and employees in Bradford.
Gaynor has 8 years experience of contract locum work across all three sectors and prior to starting GLB she worked for the NUT. Her frustrations at the way she saw people being treated motivated her to set up her own practise with a strong leaning towards offering cost effective solutions to the voluntary sector where she believes her services can benefit those who would normally not feel they could afford specialist legal support. Her main aim is to promote fair access to legal services.
Gaynor has made full use of the range of expertise available from Kickstart by working with more than one Enterprise Coach with a variety of expertise including networking and marketing her business. She has been developing training packages and attending networking events across the District in order to find potential customers and has been working with Ewan Muirhead specifically around social networking and integrating these tools into her website so that she can maximise the effectiveness of her marketing using articles and current affairs around employment law as a way to build her contact base and credibility.
Intensive coaching sessions have helped her to make best use of resources and opportunities to drive the business forward. ‘People buy from people, networking online and in person is a great way to put a human face on business’ says Gaynor.
Where they are now
Gaynor has found it hard to break into the third sector with her main service offer as the gap in understanding and availability of finance means it will take time to embed her message and generate referrals.
She has been picking up commercial work as a means of establishing the business and is looking at rebranding or splitting the business into two parts, each with a different approach to marketing which will allow her to continue to pursue her social aims whilst ensuring GLB gains a foothold in the market.
Gaynor Louise Beckett
Glydegate, Bradford West Yorkshire, BD5 0BQ
Telephone: 07715 672698