Vision, reality, action – The Disney Model

I remember this from my first training as a Bizfizz Coach over 2 years ago – great way to think about problems or when coming up with a business idea!

(Taken from

Disney during planning his actions underwent three stages:

  • dreamer,
  • realist and
  • critic


At the beginning he used to launch his imagination, stimulate it to create fantastic and exaggerated visions of his plans. He imagined i.e. wonderful, perfectly situated Disneyland with thousands of children and their parent visiting this colourful world of fairy miracles every day.

When he satisfied his ambitions with this vision he proceeded to the next stage.


Now, he wondered how many things he dreamt of was feasible. He considered whether he had enough resources, time and people and in what scale this enterprise was practicable. When he had the full picture of this aims he preceded to the last stage.


At this stage he tried to find potential obstacles and difficulties. He looked for weak points of his plans where the probability of failure was high.

As he had a full vision of his plans he could start its implementing or come back to the first stage and dream, dream and dream…


The last sentence is the key here, you have to keep moving through the phases as there are always new decisions to make and directions you can take your business – if all you ever do is react to things as they happen you run the risk of losing your vision. Build some time into your working week to allow for reflection and planning – what’s next and how can you make the most of it?


Posted on January 13, 2012, in News. Bookmark the permalink. Leave a comment.

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